P&G's Tide Loads Of Hope Deployed To Help Kentucky Tornado Victims

The Tide Loads of Hope Mobile Laundry Units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of the tornado outbreak throughout Kentucky, Business Wire reported.

Photo Insert: The Tide Loads of Hope setup

The mobile laundry vehicles will begin services in Mayfield, Ky., providing free, full-service laundry to residents affected by the recent storms. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted except for heavy bedding

In partnership with Matthew 25: Ministries, P&G will also distribute products directly into the affected areas of those impacted by the disaster, free personal care kits with everyday essentials, as well as cleaning products to meet basic hygiene and home care needs.

The intended recipients are families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the historic tornadoes in Kentucky and five other states.

In line with updated COVID-19 guidelines regarding operations, P&G and Matthew 25: Ministries have established safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at Tide Loads of Hope activation sites protected.

A historic tornado outbreak touched down in Kentucky and five other states, devastating the city of Mayfield, Ky., resulting in loss of life and leaving homes destroyed and more than 50,000 people across the state without power.

P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.

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