Peri-Peri Charcoal Chicken Launches Peri Paints

Peri-Peri Charcoal Chicken and Sauce Bar, one of Shakey's Pizza Asia Ventures, Inc.'s fastest-growing restaurant chains, has started an art initiative project called "Peri Paints."

Photo Insert: Several wall murals have been created as a result of the art effort, including those located in Peri's new locations in Vermosa, Gil Fernando, and Manila Central University.

Peri Paints is a cooperation with innovative, young, local painters to make specially commissioned art pieces shown at the restaurant chains' stores, in keeping with Peri-objective Peri's to be a purveyor of art and creative minds.

Peri-Peri's restaurants are noted for their varied, vibrant, and colorful décor and environment, which aims to provide visitors with a unique dining experience.

Several wall murals have been created as a result of the art effort, including those located in Peri's new locations in Vermosa, Gil Fernando, and Manila Central University. Aside from the paintings, Capitol Commons, Glorietta, SM North, Greenhills, Nuvali, Gil Fernando, and Vermosa have all been unveiled inside store frames.

Marielle Santos, the General Manager of Peri-Peri said, “We are very excited to roll out this project because it’s a great opportunity to engage local communities the ‘Peri-Peri Way’ – fun, creative, and relevant. Through Peri Paints, we can nurture local talent and build sustainable partnerships with these young artists by elevating their careers.”

According to Santos, each artist is commissioned for multiple projects, all of which are part of Peri-Peri's expansion strategy.

“We hope to strengthen the partnership by engaging with more artists and designers as we open in more locations in the future and continuously support their talents and livelihood,” Santos added.

Peri-Peri plans to expand further as it sees more potential in Metro Manila and key cities in neighboring provinces.

Santos said, “Creativity is in our DNA. The past two years have been challenging because of the pandemic, but we were still able to power through, expand our network, and reach more guests by being creative with our store models. We built multi-branded stores and Peri Juniors, all of which allowed us to open up in new areas and engage local communities effectively and efficiently.”

“We hope that the pandemic will soon be behind us. We’re already feeling the uplift from the reopening of the economy and are looking forward to growing our store network by at least 30% this year,” she added.

Since its acquisition, Peri-Peri has more than doubled its store network in the country. The restaurant chain has 54 stores nationwide, with the latest store being opened in Subic, Zambales, a coastal tourist town in Central Luzon.

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