The Philippines achieved total sales of USD 10.36 million at the 20th China-ASEAN Expo (CAEXPO) held at the Nanning International Convention and Exhibition Center (NICEC) in Nanning, Guangxi Province, China from September 16-19, 2023.
Fresh durian emerged as the most successful Filipino product, contributing over half of the total sales at USD 5.4 million.
Fresh durian emerged as the most successful Filipino product, contributing over half of the total sales at USD 5.4 million.
Other high-selling Filipino products at the event included natural-based drinks like calamansi and energy drinks, as well as banana chips, each contributing more than USD 1.0 million.
In addition to their onsite retail performance, several of the 15 participating Philippine SMEs successfully secured orders.
The Philippines' participation in the expo is part of its longstanding trade relations with China, its top export partner. The expo featured 1,953 exhibitors and companies, with participation from 42 other countries, including 644 from ASEAN nations.
The strong demand for Philippine durian, particularly the Puyat variety from Davao, reaffirmed its popularity in the global market.
The Puyat durian is known for its rich flavor and creaminess, in addition to its sweetness.
The 15 Philippine exhibitors that contributed to the USD 10.36 million in sales included companies from the food and non-food sectors. This achievement underscores the potential of Filipino products in international markets and the importance of trade relations with China.
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