PUMA Celebrates Women Driving The World Of Sports In Campaign Led By Pop Superstar Dua Lipa

Sports company PUMA has expanded its successful “SHE MOVES US” brand campaign to focus on its top sports ambassadors and celebrate the women who have moved sports forward to inspire others. women all over the world.

Photo Insert: Dua Lipa leads PUMA's charge for the campaign "SHE MOVES US" celebrating women in sports.

Led by pop superstar Dua Lipa, PUMA has invited its sports ambassadors to talk about their values ​​and the things that have allowed them to advance in their respective disciplines, their keys to success, the obstacles they have faced, and what they have learned. by the way, according to a Business Wire report.

In addition to Dua Lipa, numerous PUMA athletes will participate, including WNBA stars Skylar Diggins-Smith and Breanna Stewart, golfer Tisha Alyn, soccer players Nikita Parris, Ingrid Engen and Fridolina Rolfö, triple jumper Patricia Marmona, pilot of the W Series Naomi Schiff and skater Isadora Pacheco.

Says WNBA star Skylar Diggins: “She Moves Us is like a community to me. I see it as a platform to inspire, educate, empower and encourage women, exalt them, celebrate them, make them visible. And both our lifestyle and sport, culture and values ​​are intertwined in all these things."

“She Moves Us” wants to empower girls and young women through shared stories and joint efforts to affect the rights of girls and women on a global scale.

The campaign is inspired by Dua Lipa, pop star and PUMA ambassador, who said: "Sharing success stories is part of changing the narrative, especially in fields like sports and entertainment, which have tended to amplify the achievements of Men. Women are already succeeding in all sectors, and celebrating their achievements is both exciting and inspiring. It also serves as an encouragement for those who want the sky to be their limit. Now let's show the world what we're capable of!"

PUMA has an inclusive product offering that targets girls and women in the world of sports. This includes period underwear, understated activewear, maternity products, and other performance-oriented options that are designed specifically for women.

PUMA supports all female athletes to achieve their best performance and works together with organizations and partners committed to breaking down the barriers that prevent girls from participating in various sports. An example of this type of partner is Women Win, an organization that empowers girls and women around the world through sports.

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