Puregold Bags Gold Award For Social Media Drive

Puregold's first-ever TikTok series in the Philippines, “52 Weeks,” recently won the gold prize in the Best Social Media Campaign category of the Hashtag Asia Awards.

Photo Insert: The promotional poster for "52 Weeks."

The competition aims to recognize the outstanding work that companies and project teams display in the field of online advertising.

“52 Weeks” edged out the Raya Ni Saya Rindu campaign of BigPay, which won the silver prize, and the CP Malaysia TikTok Contents Creation & CP Chicken Roll Challenge of PRK Agro Industrial Products, which won the bronze prize.

The winners were decided by an esteemed panel of judges that included experts from around the world. All entries were judged on the following criteria: challenge, strategy, execution, and results.

“We’re very grateful to the Hashtag Asia Awards for the recognition,” said Ivy Hayagan-Piedad, Puregold’s senior manager for marketing.

“It is both exciting and rewarding to see that our retailtainment efforts are being acknowledged on an international scale. We share this honor with all Puregold channel subscribers, and the cast and crew who made ‘52 Weeks’ possible.”

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