Simon Fuller Introduces The Future X

Simon Fuller has introduced The Future X, a first of its kind pop group, made up of three dynamic singers and four incredible dancers, all discovered on TikTok, who demonstrate the platform’s unique ability to showcase extraordinary new talent, Business Wire reported.

Photo Insert: The Fuller X

The search for The Future X’s members began last fall as aspiring talent auditioned by posting a video of themselves on TikTok using the hashtag #NextInMusic. Over the course of five weeks, the hashtag generated more than 300 million views and produced an impressive audition short-list from which the final seven group members were chosen by Simon Fuller.

The group’s seven members include singers Angie Green, Luke Brown, and Maci Wood plus dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas. Get a first glimpse at The Future X as well as hear a teaser for their forthcoming debut single in this video here.

Now living and working together in their Malibu compound, The Future X are currently busy in the recording studio putting the finishing touches to their launch music and preparing for their first live performances in March 2022, when they will join Now United’s sold-out arena tour of Brazil.

Simon Fuller comments: “We have spent a year working in partnership with TikTok to find the best talent on their platform and I am thrilled with the resulting group. The Future X combines everything that is exciting about contemporary young artists: authenticity, confidence, empowerment, and a unique balance between extraordinary dancers and iconic singers.”

Ole Obermann, Global Head of Music, TikTok adds: “Simon and his team are always at the forefront of music and cultural trends, and we’re delighted they’ve worked with TikTok to find exciting new talent in this way. TikTok is where new music creators and artists are finding their voice, sharing their creativity, and inspiring others to do the same - so it feels right that The Future X has come together from emerging TikTok talent. We can’t wait to see what the group achieves and are excited for the community to be sharing in their journey, and of course their music, through their presence on TikTok.”

The Future X will also celebrate TikTok’s vibrant creator universe by teaming up with the most exciting on-platform talent. e.l.f. Cosmetics, a proven beauty category innovator, is launching its own search across the United States on TikTok to find aspiring makeup artists to work with the group through the #elfitup TikTok Hashtag Challenge.

Starting January 26, 2022, through Tuesday, February 1, 2022 at 11:59pm PST, talented individuals will make a TikTok video showing off their most awe-inspiring makeup looks using the hashtag #elfitup with the brand’s new original song created for this Hashtag Challenge.

Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty furthers: “e.l.f. is proud to force multiply with Simon and the TikTok teams, who share our mission to disrupt norms, shape culture, and connect communities. It's a privilege to use our platform to empower emerging creators and shine a spotlight on their talents. We can't wait to unleash the collective power of music and beauty with makeup artists who will join this diverse group of singers and dancers."

Fuller adds, “This is the first group to be born on TikTok and driven by the creators on the platform. e.l.f. is a perfect founding brand because they're driven by digital-first; they understand the power of TikTok, and I am looking forward to working with them to explore how artists can work with brands to the betterment of both”

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