Sports Illustrated Goes On Snapchat

Sports Illustrated has announced its debut on Snapchat™ (@sportsill) with a new made-for-mobile series called America’s Best Sports Videos.

Photo Insert: The Snapchat icon of Sports Illustrated

SI’s Ashley Nicole Moss, who has made an indelible mark on the industry with her animated personality, hosts the first Sports Illustrated Snap Original series. America’s Best Sports Videos will run every Friday, beginning November 5th.

Created exclusively for Snapchat’s audience, America’s Best Sports Videos features clips of user-generated footage, sharply packaged by Sports Illustrated to connect with younger fans and audiences in the new age of TV. According to Snap Inc., over 85% of the Gen Z population watched a Snap Original in the second half of last year.

"We are excited to bring this fun and entertaining series to Snapchat and its audience. Our iconic brand will now connect with the next generation on Snapchat and expand our best-in-class storytelling onto one of the most coveted platforms in the space,” said Rob Barrett, President of Media for Sports Illustrated & The Arena Group.

Snap users can scan SI’s unique Snapcode or search "America's Best Sports Videos" on the Snapchat discover page to watch the series. SI’s official Snapchat handle is @sportsill.

SI’s publisher, The Arena Group, continues to lead on strategies that expand the publication’s digital and industry footprint.

SI’s Snapchat debut follows several successful initiatives this year, including a multi-series podcast deal with iHeart Radio Network, the acquisition of leading sports website The Spun, and numerous publisher partnerships that have driven dramatic growth for Sports Illustrated.

According to Comscore, the Sports Illustrated Media Group has grown more than 250% over the past 12 months to almost 53M unique visitors as of September 2021. This report was originally released by Business Wire.

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