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Target Exceeds Holiday Sales Expectations But Faces Profit Concerns

Writer's picture: By The Financial DistrictBy The Financial District

Target posted better-than-expected holiday sales for 2025, reporting a 2.8% year-over-year increase in total sales for November and December, with same-store sales up 2%, Yahoo Finance reported.


Target expects same-store sales growth of 1.5%, surpassing its earlier flat-growth guidance for the fourth quarter. I Photo: Target Facebook



Record-breaking Black Friday and Cyber Monday sales boosted performance, while discretionary spending showed improvement compared to the previous quarter. Digital sales rose 9% during the holiday period, driven by over 30% growth in same-day delivery through its Target Circle 360 membership program.


CEO Brian Cornell praised the team for making Target “a destination for consumers” during the holiday season.



For the fourth quarter, Target expects same-store sales growth of 1.5%, surpassing its earlier flat-growth guidance. Wall Street had anticipated a modest 0.18% increase, according to Bloomberg estimates.


However, Target did not raise its profit outlook, prompting investor caution.



Shares dropped 2% in Thursday morning trading. Analysts like Joe Feldman of Telsey Advisory Group warn that promotions, loyalty programs, and higher producer costs may weigh on profits.




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