TARGET JOINS WALMART IN SCRAPPING THANKSGIVING STORE SHOPPING

Target is joining Walmart in closing its stores on Thanksgiving Day, ending a decade-long tradition of jump-starting Black Friday door buster sales, Anne D’Innocenzio wrote for the Associated Press (AP) on July 28, 2020.

The move, announced Monday, comes as stores are rethinking this year’s Black Friday shopping bonanza weekend — along with other key retail days during the holiday season — as the country battles the coronavirus pandemic.

Stores always depended on big holiday crowds and work as much as a year in advance with manufacturers on securing exclusive items. Now, the virus has turned the holiday shopping model upside down. Stores have slashed orders and crowds are an anathema. With fears of a wave of virus cases in the fall, the biggest nightmare would be if retailers had to reclose during the most critical time of the year, analysts said.

“Historically, deal hunting and holiday shopping can mean crowded events, and this isn’t a year for crowds,” Minneapolis-based Target said in a corporate blog posted. It said its holiday deals would come earlier than ever — starting in October. Walmart, the nation’s largest retailer, announced its move last week. Target opened for the first time on Thanksgiving in 2011, joining other stores in starting Black Friday sales a day early and creating a new tradition of shoppers heading out to the stores after their turkey feast. Many retailers did so because they were trying to better compete with Amazon and other online players.