Taylor Swift’s Film Debuts at No. 1 With $33 Million

This weekend’s box office belonged to two undeniable draws: Taylor Swift and Dwayne “The Rock” Johnson.

This is Swift's Swift’s 12th studio album. (Photo: Taylor Swift)

It might have looked like a heavyweight matchup, but Swift’s devoted fanbase once again proved unstoppable with her film The Official Release Party of a Show Girl, which debuted at No. 1 with $33 million in North America, according to Sunday estimates from Comscore, Jonathan Landrum reported for the Associated Press (AP).

The AMC Theatres release — announced only two weeks ago with minimal promotion — serves as a companion piece to Swift’s 12th studio album, combining music videos, behind-the-scenes footage, and profanity-free lyric visuals in an 89-minute feature.

The film screened in all 540 AMC theaters across the U.S. for three days, ending Sunday, and was also shown in Mexico, Canada, and Europe.

“For Taylor Swift to harness the power of the movie theater to build her brand, create excitement among her fans, and foster a communal experience outside of touring or live performances is really a stroke of genius,” said Paul Dergarabedian, senior media analyst for Comscore.

The release comes nearly two years after Swift’s Eras Tour concert film opened to $96 million, further cementing her box office dominance.

Meanwhile, Johnson’s A24 drama The Smashing Machine, co-starring Emily Blunt, opened in third place with $6 million, trailing Paul Thomas Anderson’s One Battle After Another, which earned $11.1 million and has now grossed $107 million globally.