Taylor Swift’s Latest Album Is Music to Some Firms’ Ears

Many companies stand to benefit from Taylor Swift’s newly announced 12th studio album, The Life of a Showgirl.

Swift has roughly 84 million monthly listeners on Spotify, where she recently surpassed 100 billion streams. (Photo: Taylor Swift Facebook)

For starters, Universal Music Group (UMG), her record label, will receive a share of streaming and publishing revenue, according to Morningstar’s Matthew Dolgin, Mariapaula Gonzalez also reported for Barron’s Daily.

UMG, which recently filed for a U.S. listing, may be limited in its earnings since Swift owns her master recordings.

Wolfe Research analysts led by Peter Supino estimate UMG collects $40–$80 million annually from Swift’s recorded music sales. Swift’s Eras Tour became the highest-grossing concert tour of all time, generating an estimated $2 billion in global ticket sales.

The U.S. Travel Association said the tour likely added $10 billion to the U.S. economy, including ticket sales, food, merchandise, travel, and other spending.

Another potential tour could further boost revenue streams through Live Nation Entertainment’s Ticketmaster, VIP packages, and online fees.

While the Eras Tour provided a significant boost to the U.S. economy, Supino noted that it contributed less than 1% of Live Nation’s total 2023 revenue.

Swift has roughly 84 million monthly listeners on Spotify, where she recently surpassed 100 billion streams. Spotify reported in December that Swift’s catalog, including The Tortured Poets Department, generated over 26 billion streams in 2024.

Even as some fans cut back on discretionary spending, American University economics department chair Kara Reynolds expects an uptick in purchases of Swift merchandise and recordings.

Vinyl, cassette, and CD versions of the new album—each packaged with a poster—are priced between $13 and $30.