Tennessee Gov. Bill Lee has signed off on legislation designed to protect songwriters, performers, and other music industry professionals against the potential dangers of artificial intelligence (AI), Kimberlee Kruesi reported for the Associated Press (AP).
The newly signed statute is dubbed the Ensuring Likeness, Voice, and Image Security Act or “ELVIS Act.” I Photo: Robert’s Western World Facebook
The move makes Tennessee, long known as the birthplace of country music and the launchpad for musical legends, the first state in the US to enact such measures.
Supporters say the goal is to ensure that AI tools cannot replicate an artist’s voice without their consent. The bill goes into effect July 1.
“We employ more people in Tennessee in the music industry than any other state,” Lee told reporters shortly after signing the bill into law.
“Artists have intellectual property. They have gifts. They have a uniqueness that is theirs and theirs alone, certainly not artificial intelligence.”
The Volunteer State is just one of three states where name, photographs, and likeness are considered a property right rather than a right of publicity. According to the newly signed statute — dubbed the Ensuring Likeness, Voice, and Image Security Act or “ELVIS Act” — vocal likeness will now be added to that list.
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