Tiger Woods, Nike End Partnership After More Than 27 Years

Tiger Woods has transitioned from "Hello, world," to bidding farewell to Nike, according to Doug Ferguson's report for the Associated Press (AP).

In a social media post, Woods expressed gratitude to Nike co-founder Phil Knight for his "passion and vision" that brought them together when he turned professional. I Photo: Tiger Woods Facebook

Woods put an end to months of speculation by officially confirming on Monday that the partnership between golf's biggest star and the influential Swoosh brand is concluding after 27 years.

This move raises questions about the future of both entities in the sport.

In a social media post, Woods expressed gratitude to Nike co-founder Phil Knight for his "passion and vision" that brought them together when he turned professional.

"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods wrote. "The days since have been filled with so many amazing moments and memories. If I started naming them, I could go on forever. 'I guess, hello world, huh?' a 20-year-old Woods said at the Greater Milwaukee Open."

Nike launched a "Hello, World" campaign two days later, and Woods lived up to the hype. Within eight months, he had already secured four wins, including the watershed Masters victory that made him the first golfer of Black heritage to win a major.

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