UK Cosmetics Retailer Dumps FB, TikTok, Snapchat Accounts

The UK cosmetics retailer Lush shut down its Facebook, Instagram, TikTok, and Snapchat accounts globally on Friday, citing its concern about the harms of social media in the wake of Facebook whistleblower Frances Haugen's revelations, Business Insider reported.

Photo Insert: Lush Spa, Commercial Street, Leeds, West Yorkshire

"In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now," the company said.

Lush's announcement came just ahead of one of the biggest days of shopping all year, and the brand fully expected that losing its pipelines to millions of customers could harm its business.

But CEO Mark Constantine actually embraced that tradeoff. "I'm happy to lose £10 million by quitting Facebook," he told The Guardian, referring to the money ($13.3 million) he expects the company could lose by shuttering its accounts.

Lush's Facebook and Instagram accounts had a combined 10.6 million followers, according to The Guardian.

"We've tightened up over the Covid period, it won't destroy us," Constantine argued, adding that Lush had "no choice" given Meta's own research about Instagram's adverse impact on teen girls' mental health.

"We're talking about suicide here, not spots or whether someone should dye their hair blonde," Constantine continued.

"How could we possibly suggest we're a caring business if we look at that and don't care?"

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