Under Armour Taps AWS As Preferred Cloud Provider For SAP Environments

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced that Under Armour, Inc. (NYSE: UA, UAA) has selected AWS as its preferred cloud provider for SAP to increase resilience, enhance security, and provide more significant insights across its business.

Photo Insert: Amazon Web Services is now Under Armour's cloud service provider.

The athletic performance brand completed the migration of its SAP environments to AWS earlier this year, providing the foundation for improving performance and visibility across its design, merchandising, planning, manufacturing, supply chain, and sales distribution channels.

According to a Business Wire report, Under Armour will now integrate its SAP environments with AWS’s broad and deep set of technologies, including analytics, machine learning, compute, and storage. Powered by the world’s leading cloud, this modernization brings a range of AWS capabilities to fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales, and global wholesale distribution.

“AWS is a critical element of our digital transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth,” said Under Armour Chief Technology Officer Danny Miles.

“With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business. With AWS, we are optimizing our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.”

Under Armour accelerated its SAP migration with the help of the AWS Professional Services team, shifting its SAP landscape to the cloud in less than six months. As part of the migration, Under Armour moved its enterprise resource planning (ERP), supply network collaboration, global trade services, enterprise reporting (BI, BOBJ), integration (PI/PO, data services), SAP Fiori, and solution manager workloads to AWS. Following the migration, the company implemented CloudEndure Disaster Recovery, AWS’s service for scalable, cost-effective business continuity for physical, virtual, and cloud servers. With this move, Under Armour can maintain optimum system performance and minimize downtime and data loss with a cross-region disaster recovery solution that includes 65 servers replicating from one AWS Region to another.

“Under Armour set out to find the best cloud environment for its most crucial applications and achieved that with AWS. We’re helping Under Armour improve its responsiveness and scalability companywide while operating more securely,” said Greg Pearson, Vice President of Worldwide Commercial Sales at Amazon Web Services, Inc.

“As the operational backbone of Under Armour's business, maintaining a resilient SAP landscape is essential to empowering operational efficiency and speed to market. Like thousands of organizations that choose to run their SAP workloads on AWS, Under Armour did so because of our reliable and scalable infrastructure and breadth of services that help them get the most value out of their data.”

Backed by its unmatched experience in running SAP workloads, AWS helps customers get the best performance and most value from their mission-critical SAP platforms.

Running SAP on AWS gives customers the control and confidence to securely run their business, leveraging the most reliable and scalable infrastructure, the broadest set of cloud capabilities, and the largest community of technology partners to help with SAP migration and modernization.

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