VW Resurrects Scout Brand To Sell EVs In U.S.

When Volkswagen decided to relaunch the Scout SUV brand, it took a very unusual step by creating a new subsidiary company to design, build, and sell vehicles primarily targeted at a single market—the US.

VW acquired the trademark for the defunct Scout in 2021 when it purchased Navistar, a successor company to International Harvester. I Photo: Volkswagen

The original Scout SUVs and trucks were manufactured by International Harvester in the 1960s and 1970s, representing the commercial truck maker's venture into the passenger vehicle market, Peter Valdes-Dapena for CNN. 

VW acquired the trademark for the defunct brand in 2021 when it purchased Navistar, a successor company to International Harvester. A year later, VW announced the planned rebirth of Scout.

The VW Group holds a 5% market share for vehicle sales in the US, with the mainstream Volkswagen brand accounting for slightly less than half of that figure.

The remainder comes from Audi, Porsche, Bentley, and a small portion from Lamborghini. Volkswagen Group executives often refer to the North American market as a source of "untapped potential."

WEEKLY FEATURE : Jose Mari Chan And The Christmas Anthem