WayRay Pioneers Holograms In Car Windows

Imagine every window is a screen: Drivers in the near future are set to see holograms in real time on their head-up display - and on every piece of glass in the car. That's the plan of tech supply company Wayray, Deutsche Presse-Agentur (dpa) reported last week.

Photo Insert: The view from a WayRay windshield and window

Three-dimensional animations with directions, ads, and other information positioned to the millimeter and projected on top of every corner of the world around you.

The supplier has developed what it claims is the first head-up display that combines holography and augmented reality. The first series production has been announced for 2025.

Where previously only numbers or simple graphics could be projected into the field of vision, the Wayray technology reflects complex animations onto the windows, which can be perceived as three-dimensional even without special glasses.

They move in tandem with the car's movements and are positioned to match your surroundings, allowing drivers to get tips on their route and updates from assistance systems.

As for the passengers, entertaining content such as games or travel advice can also be shown. Even ads can be displayed in a location-specific manner, the manufacturer says, meaning taxis and rental cars could one day be highlighting restaurants and shops as you drive past them.

According to the manufacturer, the system offers even more advantages without costing significantly more: Compared to conventional head-up displays, it requires only about 10 percent of the installation space and can therefore be installed in all vehicles.

To demonstrate the technology, WayRay, together with the design studio of the sports car manufacturer Koenigsegg, has built a show car, the Holograktor. The electric small car is designed to be the taxi of the future, and it can even be controlled by a driver via remote control or by autopilot.

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