Aldi's Bacon Isn't Cultivated Meat, AP Confirms

Claims have been circulating online that bacon sold by Aldi grocery stores under its brand Appleton Meats does not come from pigs and is instead grown from cells in a lab, Melissa Goldin reported for the Associated Press (AP).

Social media users are circulating false claims about Aldi’s store brand bacon, confusing it with a cellular agriculture company that has a similar name.

Goldin assessed that the claim is false. Aldi told AP that products sold through its store brand — Appleton Farms — “are not produced through cultivated lab practices.”

A Canadian company named Appleton Meats, which is not affiliated with Appleton Farms, was founded in 2017 with the goal of producing lab-grown meat, according to local news reports.

Social media users are circulating false claims about Aldi’s store brand bacon, confusing it with a cellular agriculture company that has a similar name. Many shared identical text, along with a picture of the chain’s Appleton Farms premium sliced bacon sitting in a grocery cart.

“Aldi’s customers: If you shop at Aldi you need to know that store brand bacon is not from pig it’s from a growing CELL,” the text reads.

But Aldi’s store brand is called Appleton Farms, not Appleton Meats, and its bacon is not grown in a lab. “Our Appleton Farms products are not produced through cultivated lab practices,” Aldi told the AP.

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