AMTD Group, along with AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), has recently announced the successful completion of their acquisition of the franchisee responsible for operating L'Officiel's Philippines business.
Photo: The move marks a significant step in AMTD's strategy to transform and develop its portfolio into a direct owner's model on a global scale.
This encompasses both the digital and social platforms, as well as the print publications of both L'Officiel and L'Officiel Hommes.
Danyl Geneciran, the Editor-in-Chief of L'Officiel Philippines, expressed his excitement regarding this acquisition, stating, "The landscape of fashion publishing has evolved, and L’Officiel is rising to the occasion by continually delivering value to its readers. With AMTD's acquisition of L’Officiel Philippines, the Brand is not only establishing itself as a fashion platform but also as a leader in modern media innovation."
This acquisition forms a crucial part of AMTD's broader strategy to unify and consolidate the global presence of the L'Officiel brand, thereby enhancing its coherence and uniformity.
Denise Lau, the Head of Strategy and Partnerships at AMTD WME and Asia Managing Director of L'Officiel Inc. SAS, underscored the commitment to clients and brand consistency.
Lau stated, "On behalf of L’Officiel Global, we extend a warm welcome to the Philippines team. We are confident that the ongoing implementation of the direct owner’s model on a global scale will significantly amplify our global IP’s brand values and consistency."
Aileen Soh, Managing Director – South East Asia of L’Officiel Inc. SAS, highlighted the collective effort in expanding the brand.
Soh added, "We are delighted to announce that L’Officiel Philippines is now operating under the direct owner's model. The L’Officiel SEA team is dedicated to supporting L'Officiel Philippines and integrating it into our L’Officiel Asia network, offering unified solutions to every client and brand."
Originating from France with a rich heritage spanning over 100 years in the fashion media industry, L'Officiel stands as one of the oldest and most esteemed fashion publications globally.
This strategic move marks the Philippines as the latest addition to AMTD's direct owner's model, joining a growing list of countries in Southeast Asia where AMTD has effectively transformed and nurtured the brand.
Expanding on this model underscores AMTD's unwavering commitment to providing a seamless brand experience under the L'Officiel umbrella.
AMTD had previously unveiled the rollout of AMTD World Media and Entertainment Group (AMTD WME), with L'Officiel being a pivotal media intellectual property and a significant global business user of the WME platform. This expansion firmly underlines AMTD's dedication to fortifying the L'Officiel brand across diverse regions.
As AMTD Group continues its expansion within the media and entertainment industry, this acquisition not only underscores its dedication to preserving the legacy and prestige of L'Officiel but also marks the brand's entry into a new era of innovation and global influence.