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Anytime Fitness Expands Into UAE
- By The Financial District
- Mar 28, 2024
- 2 min read
Anytime Fitness has announced its entry into the dynamic market of the United Arab Emirates (UAE), a monumental move signaling its ambitious global expansion plans.
Dr. Mobius is joined by fellow investor John Ninia, along with Ben Matute and Richmond Sy, two longtime Anytime Fitness Philippines franchise operators. | Photo: Self Esteem Brands
The announcement comes alongside the introduction of a distinguished franchise ownership group, Self Esteem Brands, led by none other than legendary international markets investor Dr. Mark Mobius.
Self Esteem Brands, the parent company behind a robust portfolio of fitness, health, and wellness franchise brands, views this strategic move as a significant step in its mission to impact lives positively worldwide.
Dr. Mobius, renowned for his expertise in emerging markets, expressed his enthusiasm, citing his longstanding membership and global experience with Anytime Fitness as a driving force behind his investment decision.
"Being a long-time member of Anytime Fitness and having used the clubs around the world makes this investment a natural for me," Mobius said.
Joining Dr. Mobius in this venture are John Ninia, Ben Matute, and Richmond Sy, seasoned operators within the Anytime Fitness network. Together, they will spearhead the establishment of Anytime Fitness UAE, with plans to unveil the first club in Dubai by the close of 2024.
Chuck Runyon, Co-founder of Anytime Fitness and CEO of Self Esteem Brands, expressed gratitude for the overwhelming support from Dr. Mobius and his team.
He emphasized the pivotal role of investments in driving the evolution of the $5.6 trillion global wellness economy, affirming the brand's dedication to making a meaningful difference in people's lives.
"We strongly believe in the double-digit growth forecasts for the $5.6 trillion global wellness economy over the next decade, and investments are crucial to help ensure we evolve health and wellness in ways that are holistic and more accessible. We are humbled to have Dr. Mobius, Mr. Ninia, and our longtime franchise operators Mr. Matute and Mr. Sy come together as the master franchisor bringing the Anytime Fitness brand to the UAE; we look forward to watching the brand grow rapidly in the region and make a difference in peoples' lives," Runyon said.
With the UAE now added to its extensive global presence spanning over 40 countries and territories, Anytime Fitness solidifies its status as the world's largest and fastest-growing fitness brand.
The move underscores the brand's commitment to accessibility, offering personalized health and wellness solutions tailored to its members' diverse needs, irrespective of location or time constraints.
