Apple Abandons EV Venture After 10 Years

Apple is calling it quits on its electric vehicle (EV) ambitions after a decade of work. The tech giant blindsided the nearly 2,000 employees on its EV team with the news, Business Insider’s Aaron Mok reported.

Project Titan had multiple changes in leadership and strategy since it launched in 2014.

Many workers will transfer to Apple’s artificial intelligence division to work on generative AI projects.

There will reportedly be an opportunity for hardware engineers and car designers to apply for open roles at Apple, but layoffs are also in the cards. The ending is abrupt, but Apple’s EV ambitions weren’t easily realized, Dan DeFrancesco also reported for Business Insider.

The project had multiple changes in leadership and strategy since it launched in 2014, according to Bloomberg, which first broke the news.

The most recent goal for launching an EV was 2028. Never one to miss a chance to chime in, Tesla CEO Elon Musk quoted a tweet about the news on X with a salute and cigarette emojis.

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