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Apple Breaks The News Partner Program
- By The Financial District
- Aug 29, 2021
- 2 min read
Apple has introduced the News Partner Program, a new slate of initiatives to expand Apple’s work with and support for journalism.
Photo Insert: The Apple News Program strengthens its partnerships with publications that use the Apple News Format for their Apple News and expands its support for journalism.
The News Partner Program aims to ensure Apple News customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability and advancing efforts to further media literacy and diversity in news coverage and newsrooms.
The News Partner Program is designed for subscription news publications that provide their content to Apple News in Apple News Format (ANF).
ANF enables an exceptional reading experience on Apple News and unlocks the full benefit of the platform for publishers, and empowers publishers to create brand-forward stories, immersive issues, and audio stories, with designs that scale seamlessly across Apple devices.
ANF also supports advertising, and publishers keep 100 percent of the revenue from advertising they sell within Apple News. To support publishers who optimize more of their content in ANF, Apple News is offering a commission rate of 15 percent on qualifying in-app purchase subscriptions from day one.
“Providing Apple News customers with access to trusted information from our publishing partners has been our priority from day one,” said Eddy Cue, Apple’s senior vice president of Services.
“For more than a decade, Apple has offered our customers many ways to access and enjoy news content across our products and services. We have hundreds of news apps from dozens of countries around the world available in the App Store, and created Apple News Format to offer publishers a tool to showcase their content and provide a great experience for millions of Apple News users.”
Publishers may apply for the News Partner Program beginning today. Publishers can learn more about and apply for the News Partner Program at developer.apple.com/programs/news-partner.
