Century Pacific Ventures Into Pet Food

Century Pacific Food, Inc. (PSE:CNPF), one of the leading branded food companies in the Philippines, is now entering the pet food market.

Photo Insert: Century Pacific ventures into the domestic business jungle of pet food with Goodest.

The new pet food range is housed under a newly developed brand called ‘Goodest’. Christopher Po, CNPF’s Executive Chairman, said,

“Pet Food is one of the fastest-growing consumer goods categories in the Philippines and around the world. With long-term trends such as rising incomes as well as demographic trends of people staying single longer or having children later, as well as people spending more time at home due to the pandemic, we see pet ownership on the rise.

More Filipino households are now caring for pets and treating them like family. Moreover, the penetration of pet food is still very low in the Philippines versus our more affluent ASEAN neighbors.

We expect this category to continue growing going forward." CNPF’s foray into pet food begins with an affordable cat food range. Its main products are all formulated with essential nutrients and minerals cats need for their daily food intake, meeting the gold standard in pet nutrition set by the Association of American Feed Control Officials (AAFCO).

Alexander Lim, CNPF’s Head of Innovations and General Manager for Pet Food said, "Pet care holds a lot of promise as a category. Pet owners have now evolved into “fur parents."

These are newly married couples who are delaying having children, singles living alone in their condos especially during this pandemic, or young families cultivating in their kids the values of care and responsibility.

For them, pets are family and should be given the best care and nutrition possible within their reach.” ‘Goodest’ is now available in leading supermarket chains and online retail platforms nationwide.

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