Cuban Dares CEOs: Find Successful Companies Without DEI

Mark Cuban doubled down on his defense of DEI as a business strategy earlier this week and took some of his fellow billionaires to task on their immigration stances, as reported by Emma Burleigh and Ruth Umoh for Fortune.

Cuban sarcastically applauded Musk and Ackman for their support of DEI initiatives, which both Ackman and Musk have repeatedly denounced in recent months. I Photo: TechCrunch

In a weekend post on X, its owner Elon Musk criticized the influx of undocumented immigrants to the US but insisted he supports legal immigration, to which the hedge fund billionaire Bill Ackman wrote, “Agreed.”

In response, Cuban sarcastically applauded them for their support of DEI initiatives, which both Ackman and Musk have repeatedly denounced in recent months.

“You 2 are heroes for your support of DEI at a macro level!” Cuban wrote, going on to humorously bend their initial posts to fit a pro-DEI narrative. “Of course, we want all those legal immigrants of age to get jobs.

So, companies with DEI programs can include them in their applicant pools and if they are the most qualified, get a job.” It’s not the first time Cuban has defended DEI as an important, revenue-driving business lever.

Earlier this year, the former majority stakeholder of the Dallas Mavericks argued in support of DEI after headline-grabbing attacks from Ackman, refuting his claim that including diversity in hiring decisions leads to less qualified candidates.

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