DOLCE&GABBANA SEEKS $600M DAMAGES FROM 2 U.S. FASHION BLOGGERS
Updated: Mar 8, 2021
The Milan fashion house Dolce&Gabbana has filed a defamation suit in an Italian court seeking over $600 million in damages from two US fashion bloggers who reposted anti-Asian comments attributed to one of the designers that led to a boycott by Asian consumers, Colleen Barry reported for the Associated Press (AP).
The suit was filed in Milan civil court in 2019 but only became public this week when the bloggers posted about it on their Instagram account, Diet Prada. Their feed is widely followed in the fashion world for its cutting commentary on unoriginality in designs and on social issues.
“This whole case is a way of trying to silence Diet Prada, and to silence Tony (Liu) and Lindsay (Schuyler) personally,” said Susan Scafidi, director of the Fashion Law Institute at Fordham Law School, which is coordinating the bloggers’ defense.
Lawyers for Dolce&Gabbana reached by the AP declined to comment on the case.
She said the fashion house is seeking 450 million euros spent to restore brand image since 2018 and damages of 3 million euros for the company and 1 million for Gabbana, to whom the remarks were attributed.
The suit also seeks more than 8.6 million euros for the cancellation of the Shanghai show, another 8.6 million euros for staff expenditures and 89.6 million euros for lost Asian sales from November 2018-March 2019.
The case dates back to November 2018, when Dolce&Gabbana faced a boycott in Asia after outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and subsequent posts of insulting comments in a private Instagram chat.
The show was canceled in the backlash, which included retailers pulling Dolce&Gabbana merchandise and Asian VIPs disavowing the brand. Designers Domenico Dolce and Stefano Gabbana initially said that Gabbana’s account had been hacked.
The two later appeared in a video apologizing to the Chinese people. “A public apology and a quiet lawsuit really cancel each other out in my mind,” Safidi told AP.