Fender Opens Flagship Guitar Store In Japan

Fender, the guitar of choice for some of the world's biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its "first flagship store" in its 77-year history, the Associated Press (AP) reported.

Photo Insert: Fender's revenue in Japan has recorded double-digit percentage growth each year since 2015.

The US guitar manufacturer has chosen for its location Tokyo's Harajuku, a hot spot for Japanese youngsters who love animation, outlandish fashion and, of course, American music.

The store was unveiled to reporters Thursday ahead of its official opening Friday, Mainichi Japan also reported.

Asia-Pacific is on track to become the biggest music market in the world by 2030, and more stores are planned for the region, Fender says.

The company's revenue in Japan has recorded double-digit percentage growth each year since 2015. Although Tokyo already has many new and used guitar shops, the flagship store is designed to serve as a kind of museum-cum-amusement park for Fender lovers.

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