FRUITAS BARES NEW NORMAL

Leading food and beverage kiosk operator, Fruitas Holdings, Inc. (FHI), is is increasing its investment in its delivery business and opening new product multi-stores and eyeing more acquisitions for its new normal thrust.

The company told the Philippine Stock Exchange that it is building on the initial success of CocoDelivery, a pioneer delivery service for kiosks, and subsequent launch of delivery services in Metro Cebu,

Fruitas intends to establish more hubs in Metro Manila and selected high-density provinces. Since its acquisition of CocoDelivery, Fruitas has expanded the product offering of CocoDelivery from solely fresh coconut water to options from more than a dozen Fruitas brands, including recently launched PORTO’S Peri-Peri Chicken.

The company also said it is looking at ways to facilitate easier ordering and faster delivery, and to process accumulated data to maximize average check per customer and maximize delivery load per trip taken by our riders.

 “Our business model, built on small-footprint stores offering grab-and-go products, low capital expenditures, and flexible cost structure, mitigates the impact of COVID-19. However, we are taking bold steps to further pivot our business to adjust to the ‘new normal’,” said FHI President and Chief Executive Officer,  Lester Yu. “