FRUITAS TO HIKE COMMUNITY STORES

Fruitas Holdings, Inc. is targetting 50 community stores this month and is expected to hit 100 before the end of 2021.

Fruitas also recently launched its line of Fruitas Pure 100% Cold Pressed Juices naturally made from fresh fruits and vegetables that contain high amounts of nutrients, vitamins, and minerals.

The line comes in five unique flavors – The Cleanser, Rainforest, Beauty Boost, The Energizer, and the Immunity Booster. Fruitas is likewise opening the first standalone Fruitas Creamery, which will sell its line of Fruitas dairy-based ice cream and Soy & Bean soy-based ice cream.

Within the next few weeks and despite the surge of COVID cases, Fruitas will open Soy & Bean community stores in the cities of Las Piñas and Marikina and its first franchised community store in Rizal.

In line with previously disclosed plans, it is using its community store network to expand its delivery service, making CocoDelivery available through its Soy & Bean community store in McArthur Highway, Angeles City, Pampanga to serve the city and neighboring towns.

“The pandemic has required us to adapt to the demands of our customers. We will continue to expand and enhance CocoDelivery. Our community stores, which was conceptualized during these challenging times, now contribute approximately 10% of our revenues and we expect this to further increase moving forward. We will also be offering a wider selection of products to our customers and get closer to them. As near-term risks from the pandemic remain, we will also further amplify the health benefits of our key products,” said Lester Yu, Fruitas Holdings President and Chief Executive Officer.

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