GUESS Originals x J Balvin Amor Collection and Campaign Launched

GUESS Originals is proud to welcome back global music superstar and fashion icon, J Balvin, with the GUESS Originals x J Balvin Amor Collection.

Photo Insert: GUESS Originals x J Balvin Amor Collection

Inspired by the documentary by Balvin “El chico de Medellín” (The Boy from Medellin), the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on who Balvin is beyond fame and his journey with Mental health.

The collection will be available Thursday, May 12, 2022, at guessoriginals.com/ and select GUESS stores, as per a Business Wire report.

Balvin notes, “We've been collaborating for a couple of years. Chemistry is great. We have more than a business partnership, it's a friendship, it's like my family works with Nicolai and GUESS. This new collaboration is all about peace and love, that's what we need right now."

Imprinting the universal message of “amor y paz” or “peace and love”, the GUESS Originals x J Balvin Amor collection is a rebirth of happiness and positivity.

Nicolai Marciano, Director of Brand Partnerships for GUESS Originals, notes, “Our partnership with José continues to provide fans with a deeper connection to what matters to him while honoring GUESS's heritage of sparking a sense of celebration. The collection features a universal design language rooted in bright colors, peace, and love, especially self-love."

Colin Tilley, director of the campaign video, shares that “Collaborating with GUESS was a dream, collaborating with José is always something special and combining the two for this epic campaign is something to remember! We wanted to celebrate the union.”

The collection offers a mix of pastel and vibrant colors in a variety of uplifting hues. Expressive graphics like spiral stripes, hearts, and clovers are seen throughout the collection, adding to the capsule's playful vibe.

While staying true to the brand's DNA, the menswear collection features a fresh take on the GUESS Originals cargo pant with a relaxed profile and raised twill fabric, as well as eco-friendly rayon cowboy shirts paired with matching swim trunks.

Core pieces like the denim trucker jacket and carpenter pants are enhanced with vibrant graphics that speak to the overall theme of the capsule. The women's collection offers a variety of easy-to-wear graphic shirts, matching swimsuits and tops, and various matching outfits.

This collection highlights the importance of mental health for everyone and includes a variety of pieces for men and women along with select styles for kids. The 47-piece collection ranges from $14 for socks to $148 for the iconic track jacket. Find the GUESS x J Balvin campaign and other content in major fashion and lifestyle magazines at www.GUESS.com, on GUESS social platforms, in GUESS retail stores, in outdoor advertising, and online.

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