Hertz Announces Porsche Le Mans Sponsorship

Hertz has announced that it will sponsor a new Porsche racecar in the FIA World Endurance Championship (WEC), which includes the classic 24 Hours of Le Mans race, in 2023.

Photo Insert: Racing with Hertz and Singer is a milestone event for JOTA.

"We're excited to sponsor a new Hertz racing team and partner with JOTA and Singer to join one of the most thrilling and prestigious race series in the world," said Hertz CEO Stephen Scherr, adding that, "Hertz intends to transform the future of mobility through technological innovation and a digital-first customer experience, and we look forward to bringing our brand to millions of car racing fans at next year's World Endurance Championship."

From 2023 through 2025, Hertz will be the title sponsor of a new Porsche 963 LMDh racer.

Singer Group, the vehicle design leader, and JOTA, the newly crowned Le Mans LMP2 winner, will both join the new racing team. Singer Group will be a sponsor, and JOTA will manage the team, crew, and drivers as well as oversee all car and race-day preparation.

Racing with Hertz and Singer is a milestone event for JOTA, according to co-owner David Clark.

"We have enjoyed hard-won success at a global level in recent years, particularly at Le Mans. With this new team, we will be in a very strong position to keep our momentum going when sportscar racing truly enters a golden period in 2023." He spoke.

Hertz has a long history of successful sponsorships in NASCAR, MotoGP, rallying, and other sportscar racing. The World Endurance Championship is a new chapter in the company's commitment to premium motorsports events.

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