Meta's Threads Trounces Twitter Among Tech Fans

Meta seems to have graduated from its stock-tanking Metaverse days. By allowing people to keep their Instagram followers on Threads, the network became the most rapidly downloaded app ever.

Photo Insert: Creators who don’t see Twitter as a top platform in their monetization and audience schemes, are excited about the potential to tap Threads for both fan engagement and cash.

Threads is on pace to exceed over 100 million users in two months, according to SimilarWeb. The stock price, too, has risen by 11% in the last month, and many are speculating Threads will kill Twitter, Alexandra Sternliccht reported for Data Sheet.

Creators interviewed by Fortune, who don’t see Twitter as a top platform in their monetization and audience schemes, are excited about the potential to tap Threads for both fan engagement and cash.

“It’s better than Twitter already because of the main page algorithm, and it’s fresh and exciting haha,” Peet Montzingo, who has over 13 million YouTube subscribers, wrote in a text.

“Honestly I feel like as soon as ads are incorporated then it’ll be the real test.”

As Montzingo notes, advertising and monetization remain outstanding questions for creators and agencies alike.

Right now, Threads does not have ads—a certain contributor to the app’s wide-eyed freshman energy—but agencies are preparing strategies to attract client business when the platform inevitably monetized.

Joe Gagliese, co-founder and CEO of influencer agency Viral Nation, tells Fortune that his strategy team is “all over it” to find opportunities for brands deriving value from Threads.

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