Microsoft Launches Viva Sales

Microsoft Corp. announced Microsoft Viva Sales, a new seller experience application, on Thursday.

Photo Insert: Microsoft's Viva Sales

Viva Sales enriches any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams, and uses AI to provide personalized recommendations and insights to help sellers connect with their customers more effectively.

This enables sellers to personalize their customer engagements more seamlessly, resulting in faster deal closure.

"The future of selling isn't a new system. It's bringing the information sellers need at the right time, with the right context, into the tools they know, so their work experience can be streamlined," said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft.

"Empowering sellers to spend more time with their customers has been our goal — and we've done that by reimagining the selling experience with Viva Sales."

Employees in today's hybrid world expect more from their employers, from the tools they use to the hours and locations where they work. This is particularly true of salespeople. Viva Sales enables sellers to capture insights from Microsoft 365 and Teams, eliminate manual data entry, and receive AI-driven recommendations and reminders — all while remaining productive.

Viva Sales improves the seller experience by surfacing insights with the appropriate context within tools that salespeople already use, saving sellers time and providing the organization with a more complete view of the customer. While sellers are working, they can tag customers in Outlook, Teams, or Office applications such as Excel, and Viva Sales will automatically capture it as a customer record, layered with all relevant customer data.

This level of customer engagement data could not previously be captured automatically. This information can be easily shared with team members while collaborating in Office and Teams without having to retype it or look it up in a CRM.

Viva Sales, which is powered by data and AI, recommends next steps to move a customer through the sales funnel, prioritizes work and next steps, and gives sellers access to full history and customer interaction materials.

Real-time customer insights help you understand where each customer is in their purchasing journey and how to guide the relationship.

Viva Sales also offers AI-driven recommendations to help sellers improve their customer engagement by optimizing follow-up with next best steps, actionable reminders, and recommendations to help sellers accelerate and close more sales.

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