Nissan Vows Aggressive Push For EVs

Nissan will expand its electric vehicle lineup, develop more powerful batteries, and cut production costs, while speeding up the whole process, in what the Japanese automaker’s chief called “The Arc” pathway to higher sales by 2030, Yuri Kageyama reported for the Associated Press (AP).

The expansion of Nissan's EV lineup will be called “The Arc” pathway to higher sales by 2030. I Photo: Nissan

“The auto industry is now being forced to reshape its values so we can say continuous change is the new normal,” Chief Executive Makoto Uchida told reporters Monday, in outlining a sprawling but ambitious business plan.

“Nissan must change. We cannot succeed if we continue along the same path.” Nissan is Japan’s second-biggest automaker.

Costs will come down for electric models so they’ll be about the same as gasoline-engine models by fiscal 2030, while global sales will grow by a million vehicles during that period, he added.

Last year, Nissan Motor Co. sold 3.4 million vehicles around the world, up about 5% from 2022.

The company is planning 30 new models over the next three years, 16 of them EVs.

Nissan plans to launch 34 EV models from fiscal 2024 through fiscal 2030, so that EVs will account for 40% of its global offerings by fiscal 2026, and 60% by the end of the decade.

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