PH Marks Record USD1.1 Billion Sales In China Expo

The Philippines has marked record-high sales amounting to USD 1.1 billion in this year’s 6th China International Import Expo (CIIE), according to the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI).

China holds the CIIE annually, hosting foreign enterprises that want to sell to the world's largest market. I Photo: Fan Jun, Xinhua

Of this year’s total sales, USD 900 million were categorized as purchase agreements while USD 226 million were booked sales, sales under negotiation, retail sales, and business-matching activities, CITEM reported.

The total sales in the 2023 CIIE exceeded the DTI target of USD 700 million.

DTI Undersecretary Ceferino Rodolfo said, “The CIIE has become an important platform for the country to showcase its best-selling food products and attract potential investors in China, creating new business opportunities and boosting the economy.”

Based on data, the best-selling products of the Philippines in the trade fair include top agricultural exports to China, such as bananas, pineapples, specialty coffee, and durian, the agency added.

Referred to as the king of fruits known for its pungent smell but is delicious and nutritious, durian gained access to the Chinese market this year.

Philippine Trade and Investments Center - Shanghai commercial counselor Glenn Peñaranda said, “The Philippine government is keen on exploring opportunities for partnerships with Chinese enterprises to increase its export capacities to China by enhancing the entire value chain. And every sector plays a crucial role in attaining this because export development entails a whole-of-nation approach.”

China holds the CIIE annually, hosting foreign enterprises that want to sell to the world's largest market. In 2022, sales of the Philippines at the CIIE reached USD 655 million.

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