Plastic In Bacardi's Holiday Gift Packaging Cut By 50%

Bacardi, the world’s leading private spirits company, announced that the plastic content in its gift packaging will be reduced by 50% this year’s holiday season compared to last year, according to a Business Wire report.

Photo Insert: Bacardi is cutting the plastic in its gift packs by 50% this holiday season.

Bacardi will adopt a new and innovative design to eliminate the need for plastics, and replace plastic linings or trays with sustainable cardboard products certified by the Forest Stewardship Council, and will use disposable plastics in gift packaging every year A reduction of 147 tons.

Bacardi’s goal is to remove all disposable plastic from gift packaging and point-of-sale materials by 2023 and to reach 100% plastic-free by 2030. A 50% reduction in plastic content this year is a big step for Bacardi to achieve these two goals.

Bacardi’s current gift packaging series contains 100% plastic-free design and will be launched for the first time this year’s holiday season. It includes exquisite gift packaging designed for the company’s representative brands, such as Bacardi’s 8-year-old rum (BACARDÍ Reserva Ocho, GREY GOOSE vodka, BOMBAY SAPPHIRE gin, BOMBAY BRAMBLE gin, MARTINI Fiero, and DEWAR'S 12-year-old Scottish blended whisky.

Rodolfo Nervi, Vice President of Bacardi’s Global Safety, Quality and Sustainability Department, said: “As a family business with a history of nearly 160 years, we have carefully brewed a variety of high-quality wines that are loved by generations of consumers. We are able to obtain Such long-term success is because we always focus on the future and do the right thing for our consumers, customers and the company. The news announced today is proof. We want to become a global alcohol company with a high sense of responsibility for the environment. To achieve this goal, we can only continue to explore and invest in new and innovative products, such as sustainable alternatives to plastics, which will help us achieve the company's environmental goals."

According to the company's Good Spirited Corporate Responsibility Program and the United Nations Sustainable Development Goals (SDG), Bacardi has set multiple goals and promises to achieve these goals by 2025.

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