Sony Raises Profit Forecast as It Expects Less Damage from Trump’s Tariffs

Japanese entertainment and electronics company Sony said Thursday that its profit surged 23% in the last quarter from the year before, as the damage from U.S. President Donald Trump’s tariffs was less than it had expected, Yuri Kageyama reported for the Associated Press (AP).

Sony raised its profit forecast for the full fiscal year ending in March 2026 to 970 billion yen ($6.6 billion).(Photo: AVC Group)

The Tokyo-based manufacturer reported that its April–June profit totaled 259 billion yen ($1.8 billion), up from 210 billion yen.

Quarterly sales edged up 2% to 2.6 trillion yen ($17.7 billion) as demand grew for games and network services, imaging solutions, and sensors.

The maker of PlayStation game consoles, digital cameras, Walkman audio players, and Spider-Man movies said those positive factors offset the negative impact of unfavorable exchange rates.

Sony said its network business was also drawing more subscribers to its online services.

The company raised its profit forecast for the full fiscal year ending in March 2026 to 970 billion yen ($6.6 billion), from an earlier forecast of 930 billion yen ($6.3 billion).

The revised projection is still lower than what it earned in the previous fiscal year—1 trillion yen.

Sony now estimates the impact of the additional U.S. tariffs on its operating income at 70 billion yen ($476 million), much better than the initial estimate of 100 billion yen ($680 million).