Spotify Slaps 9% Price Hike on Subscribers

Spotify has announced a €1 increase for customers on its individual Premium plan, effective September 2025, Hannah Brown reported for Euronews.

Spotify currently has 696 million users worldwide. (Photo: Spotify)

The streaming service said recently that Premium subscribers worldwide will see their prices rise, with the changes affecting users in South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region.

Following the announcement, Spotify’s share price jumped more than 6% in pre-market trading on Wall Street as of around 15:30 CEST.

The spike comes after a disappointing earnings report last week, in which the company forecast lower-than-expected quarterly profits. A major factor was high payroll taxation — totaling €116 million — which offset gains from increased music demand.

Still, Spotify’s share price has surged nearly 50% since the start of 2025. The latest subscription price hike comes as the company pushes to widen profit margins while continuing to diversify its offerings.

In recent years, Spotify has expanded its audiobook catalog, introduced short-form video capabilities, and enhanced its AI-powered playlist and fan experience features.

Spotify currently has 696 million users worldwide.