Three Trends That Will Threaten Tech Giants This Year

This year could prove to be the beginning of an internet not completely controlled by a handful of Big Tech players, Bhaskar Chakravorti, the dean of global business at Tufts University’s Fletcher School of Law and Diplomacy, wrote for Foreign Policy.

Photo Insert: TikTok beat the almighty Google as the most popular web domain when 2021 came to a close.

Moreover, the tech giants will increasingly be subjected to tighter government regulation and it might even be possible that they will be broken up due to their domination of specific markets and their control over consumers.

In time, artificial intelligence (AI) will revolutionize the internet business and access to it would empower consumers. That a few Big Tech companies dominate our digital consciousness with offerings that haven’t evolved all that much over the past 10 years adds to the urge for novel digital distractions.

It is telling that TikTok beat the almighty Google as the most popular web domain when 2021 came to a close. TikTok isn’t exactly a small, new service, but its eclipse of a digital powerhouse that dominated the internet for 15 years could herald changes to come.

Consider, as well, the fringier nonfungible tokens (NFTs), digital ownership certificates that jumped into the mainstream in 2021 with nearly $41 billion in sales.

And when Facebook CEO Mark Zuckerberg started raving about another strange and unfamiliar distraction—the metaverse—in an attempt to gaslight public conversation away from his company’s persistent controversies, a raft of competitors, including many fringe companies, came out to say they were already working on it, Chakravorti concluded.

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