• By The Financial District

Toyota Celebrates 50-Millionth Corolla Sold

This past July, Toyota sold the 50-millionth Corolla, a milestone not just in Toyota history, but automotive history, as well. Now in its 12th generation and over 55 years in production, Corolla remains one of the world's top-selling vehicles, earning buyers' confidence and trust one car at a time, as per PR Newswire.

Photo Insert: The Toyota Corolla Family

Toyota introduced the Corolla in 1966, and it arrived in the U.S. in spring 1968 as a 1969 model, starting at about $1,700. Gas cost $0.35 a gallon, and the median household income was $7,700.

The No. 1 TV show in America was "Rowan & Martin's Laugh-In," and top hit songs that early Corolla drivers would have heard on the optional AM radio included Otis Redding's "(Sittin' On) The Dock of the Bay," Simon and Garfunkle's "Mrs. Robinson" and The Beatles' "Hey Jude."

As the Corolla quickly evolved to offer more room, comfort, and performance, it became a value benchmark in its class and grew into one of the largest branches in the Toyota family tree. Corolla's most significant role, however, has been the one it has played in the lives of the millions who have been buying and driving this dependable model for more than half a century.

The Corolla has been making memories and stories for nearly three generations of customers. That adds up to billions of first jobs, first dates, daily commutes, graduations, vacations, doctor appointments, weddings, kids' ballgames … all the meaningful events that make a life. Even people who never owned a Corolla have a Corolla story to tell about one they remember a friend, neighbor, cousin, or coworker driving.

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Fifty million cars later, this pillar of the Toyota family remains trusted for being well equipped for any situation. For an affordable price, the 2022 Corolla combines advanced tech, sporty style and top-level comfort with up to 53/52/52 EPA estimated MPG in the hybrid model and the protection of standard Toyota Safety Sense 2.0 featuring automatic emergency braking.

Just as it did at the end of the 1960s, Corolla today offers buyers the freedom and independence that comes from its affordability, along with confidence that a car can provide many years of reliable service with a low overall cost of ownership. The 2022 Corolla line continues that proud and personal tradition with sedans, a sporty hatchback, a hybrid and the first-ever Corolla Cross compact crossover.

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For Corolla, dependability isn't just about how the car runs but also describes how it becomes a trusted member of the households it serves. It's no wonder that a Corolla has long been the start of a "Toyota family," with other Toyota models soon joining it in many driveways and garages.

Ready for Anything

Corolla sales were already on the upswing when the October 1973 Oil Embargo set off a chain reaction of long lines and higher prices at the gas pump, and even fuel rationing. The increasing number of buyers who turned to Corolla could be confident that even just a few gallons in the tank would be enough to meet the needs of the week or more.

Corolla emerged from that downbeat period with an even wider and rapidly growing appeal, and Toyota began to add more models, including sporty fastback coupe and liftback versions. Toyota's steadfast dedication to continuous improvement ensured that every new generation of Corolla offered more than its predecessor.

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By the mid-1980s, Toyota was building Corollas in the U.S., and today, Corollas are built at Toyota Motor Manufacturing Mississippi, Inc. (TMMMS), which opened in 2011. The new Mazda Toyota Manufacturing plant in Huntsville, Alabama, began building the all-new Toyota Corolla Cross this year.

While the 2022 Corolla may seem lightyears from its late 1960s ancestor, its core values trace a line right back to that first edition. The Corolla continues to evolve to meet the ever-changing needs of a growing and diverse customer base but has never veered from its mission to deliver renowned Toyota quality, durability, and reliability with high fuel economy at an affordable price. It's just gotten a whole lot more refined and enjoyable to drive.


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