United Airlines Introduces Impossible Foods Plant-Based Menu

United Airlines is introducing two new Impossible Foods menu items on select flights and in airport lounges, as part of the carrier's new push to expand its plant-based options.

Photo Insert: Plant-based dishes like the Impossible Meatball Bowl will now be exclusively available to United Airlines customers.

The United-exclusive Impossible Meatball Bowl is now available to first class customers on all domestic flights over 800 miles in the continental United States as part of a new collaboration between United and Impossible Foods. While the airline’s lounges in Chicago, Los Angeles, Newark, and San Francisco will serve the Impossible Sausage.

According to a recent Nielsen report, more than half of US consumers are increasing their consumption of plant-based foods, and sales of plant-based meat are increasing.

"We want our food offerings to evolve and change along with people's preferences – we're proud to work with Impossible Foods and think our customers are really going to love these new options," said Aaron McMillan, United Managing Director of Hospitality and Planning.

The Impossible Meatball Bowl is made from plants and broccolini served on couscous and topped with a herb-infused tomato sauce. Impossible Meatballs are made with a custom blend of Impossible Beef Made from Plants and Impossible Sausage, seasoned with a savory homestyle spice blend.

Additionally, during breakfast at the Chicago O'Hare, Los Angeles, Newark, and San Francisco, United will offer ground Impossible Sausage as an optional omelet ingredient and Impossible Sausage breakfast patties in the buffet.

"It's exciting to see the airline bring new options to consumers that are better tasting and better for the planet. We think United flyers are going to love having access to Impossible dishes in the air and in the lounge," said Dan Greene, Senior Vice President of Sales at Impossible Foods.

Impossible Foods is on a mission to create delicious, nutritious plant-based meat that has a far lower environmental impact than animal-based meat. Impossible products are designed to look, cook, and taste like animal meat, delivering the crave-worthy benefits of meat while avoiding many of the negative aspects.

Impossible Meatballs and Impossible Sausage are high in protein and other essential nutrients, with no cholesterol or trans-fat and no animal hormones or antibiotics. According to preliminary lifecycle analyses, they require a fraction of the land use, water consumption, and greenhouse gas emissions associated with producing animal meat.

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