BMW Leads German Premium Car Brands In First-Half Sales

BMW reported the strongest sales among Germany's top three premium carmakers in the first half of the year, significantly boosting battery-electric deliveries, as per a report by Victoria Waldersee, Ilona Wissenbach, and Rachel More for Reuters.

BMW saw a 2.3% rise in total sales, reaching almost 1.1 million vehicles, with battery-electric sales surging 34% to nearly 180,000 cars. I Photo: BMW Facebook

BMW saw a 2.3% rise in total sales, reaching almost 1.1 million vehicles, with battery-electric sales surging 34% to nearly 180,000 cars. In contrast, Mercedes-Benz sold roughly half as many battery-electric cars, with 93,400 units, marking a 17% drop from the previous year.

Total sales for the Mercedes-Benz core brand dropped 6% to 960,000.

"The ramp-up of electric vehicles (EVs) slowed in key markets, while the company focused on healthy growth in a market environment characterized by heavy discounting," Mercedes stated.

Carmakers have been slashing EV prices, particularly in China, to boost sales amid dampened demand and rising competition as they expand their electric lineups.