Meta Launches Threads In EU

Meta's social media app Threads has launched in the European Union (EU), five months after its release in other parts of the world, as reported by Imran Rahman-Jones and Tom Gerken for BBC News.

Mark Zuckerberg announced the news with a post on Threads, welcoming new users from across Europe. I Image: Threads

It debuted to much fanfare as a rival to Elon Musk's X, formerly Twitter. However, it was not made available in the EU, which has strict rules around data and big tech. Meta hopes it will drive interest in the platform, which gained more than 100 million users in its first week before those numbers drifted down.

Mark Zuckerberg announced the news with a post on Threads, welcoming new users from across Europe.

A Meta spokesperson said the platform had undergone "significant improvements" since its launch in other countries in July.

"Starting today, people in the EU can choose to create a Threads profile that is connected to their Instagram account - which means they get the same experience as everyone else around the world - or use Threads without a profile," they said.

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